
PHOTO BY: Carmen Forman Employee Matthew Clinton at local business Stash watches over shopping customers.
One discount card in the Oklahoma City metro area is bringing local businesses more customers and creating a local business network in Oklahoma.
The Keep it Local OK program gives cardholders discounts at participating local businesses as a way of keeping local money in the Oklahoma area.
The program started in Oklahoma City and due to its success, it has spread to Norman, Edmond, Yukon, Mustang, Moore and Midwest City.
The project is the brainchild of Bryce Bandy and Chris Branson. They had seen similar programs implemented in other cities and wanted to start something in Oklahoma.
“We saw a lot of different initiatives out there to encourage people to shop local, but none of them really gave them the tools to do so,” Bandy said.
So their idea to really make a difference was to have local businesses provide incentives to patrons that purchased the $10 Keep it Local OK card. The 26 local businesses that are a part of the program in Norman offer incentives from 10 percent off food and drinks at Crimson & Whipped Cream to buy one get one free snow cones at Eskimo Snow.
Bandy and Branson started the business in the hopes of keeping money within Oklahoma, rather than it leave the state when spent at chain companies.
The businesses that participate in the program pay a flat fee of $500 to be a part of the group and recoup some of that money by selling the cards.
According to the Keep it Local OK website, $73 of every $100 dollars spent at local businesses stays in the local economy. While only $43 dollars stays when spent at non-locally owned businesses.
Stash employee, Matthew Clinton said Keep it Local also provides valuable advertising that draws in customers.
“They do a really good job of promoting people on Facebook,” Clinton said. “If you post something, they’ll repost it, which goes to a whole new group of people that aren’t on your Facebook likes.”
If a business is having a promotion or sale then Keep it Local will post it on their Facebook wall or tweet about it, Clinton said.
Clinton said Stash recoups some of its $500 fee when people buy cards and when people come into the store to shop. People can purchase cards online at keepitlocalok.com or buy them at Stash, Crimson & Whipped Cream or Forward Foods, among other places in Norman.
“They join because they want to reward loyal customers, and they hope to get new customers from being tied in that network,” Bandy said of local business.
Keep it Local OK’s upcoming projects include a mobile app to find places where shoppers can use their cards and a local business gift registry. The projects hope to be started in the new year, Bandy said.
PHOTO BY: Carmen Forman
Stash, a local store that sells everything from art to unique knick knacks, encourages shoppers to spend money at local businesses by being a part of the Keep it Local program.